FontPeople
FontPeople needed some eye-catching promotional material to shout about their latest font releases. We worked together to create an animation series that would work for each font to be used across emails and social media.
Each animation follows the same structure but is unique to the font in style and story.
“We engaged fee to develop some font animations for us as we were looking for something more engaging than the standard type posters you get in emails and social media. These were to announce the launch of a new font and each typeface we’ve made has a personality and identity of its own.
Based on a few keywords that we had in mind for the fonts, Fee was on point with every animation, whether that was capturing the “girl power” in Billie or the rustic essence of Mazin, she nailed every brief, was quick, efficient and we’ll be working with her again.”
Need a hand with some eye-catching content to help tell your story? Get in touch.
Billie
Billie is a humanist sans typeface with a calligraphic influence, designed for editorial purposes.
Named after the founder's daughter, Billie needed a bold, energetic animation to showcase her personality and sass!
Cerco
With its slightly rounded terminals Cerco is a soft and friendly font family with a bit of a warm and playful appearance. The intermediate styles are perfectly suited to body texts while the stronger weights look especially beautiful at display sizes.
DISCO DISCO DISCO! Taking it's name from the Spanish for encircling/enclosing, this funky animation plays on the curvature of the typeface with good old sprinkling of disco fever!
Mazin
Mazin is a beautifully crafted Neo-Grotesque type family containing nine upright and nine italic fonts as well as a variable font suitable for all environments.
Mazin is the Latin-phonetic spelling of “Listener” in Hebrew, which is also the meaning of the name ‘Samantha’. A founding member of the type foundry, Samantha will forever be at the core of its success; this typeface is a tribute to her.
Zabal
El Zabal is an industrial village in Cádiz, southern Spain where the founder’s Grandparents first met. Royal Engineer, Kenneth Potter serving in Gibraltar and Matilda Garcia-Olmedo of La Linea de la Concepción were married in 1955.
Even though Zabal belongs to the Geometric Sans Serif genre it breaks away from any rigidity with carefully softened details and harmonised proportions that add a warmer and welcoming tone, distancing itself from its strictly geometric ancestors.